Fiinovation – 10 Most Trusted Brands of the Year 2019

Fiinovation: Creating Positive Social Impacts

Corporate Social Responsibility (CSR) has assumed a new meaning in today’s world, given that it has brought corporations close to the community it operates in and has extended the corporates’ boundaries into the society. A colossal surge followed by a sustained consistency has been witnessed in the last few years in the progress of the concept of CSR. CSR is a commitment to improve the well-being of the community through business practices and corporate resources. Owing to the popularity of the concept, various organizations have taken up the mantle to act as advisors and consultants to the big firms on corporate’s responsibility towards society.

Innovative Financial Advisors Pvt. Ltd. (Fiinovation) is one such research-based global consulting firm operating in the social development sector for more than a decade now. Although the rules of the Government of India mandating CSR were formalised in the year 2013, CSR per se as a concept for the businesses to take responsibility for the impact they have on the society has always existed and has been a long-standing tradition. The company was established in the year 2008, to bring a structural resource mobilization strategy and build a transparent framework to achieve the same.

How are they different?

Fiinovation is proud to have Asia’s first proposal research laboratory wherein the research is focussed majorly in five sectors, i.e. Health, Education, Environment, Skills and Livelihood. The unique in-house laboratory with emphasis on scientific and rational tools aids researchers in conducting both primary and secondary research before initiating a project, identifying opportunities and offering simplified solutions. Fiinovation assists in identifying programme-specific implementation partners as well. They are currently associated with more than 2000 implementation partners across the country.

Delivering Positive Social Impact

Over the years, Fiinovation has created a niche for themselves through its quality services. It has been helping corporations, as well as civil society organizations (CSOs), engage in value-based CSR initiatives by aligning the objectives of corporations with their social objectives. One of many such initiatives that they helped in implementation is a livelihood and income generation project for farmers in Rayagada district of Odisha with PI Industries and Harsha Trust. The project stands out for the humongous difference it made in the lives of the local farmers of the district. Majorly inhabited by tribals, farmers in the Rayagada district were facing huge losses due to lack of awareness and proper farming techniques resulting in poor agricultural production. Fiinovation collaborated with PI Industries to help the farmers by creating awareness and providing hands-on training on farming techniques and judicious use of farm inputs thereby enabling sustainable agriculture production in the district.

When asked to name a favourite project of theirs, the answer was PRAGYAM – their own CSR initiative which they are immensely proud of. PRAGYAM is a school in Faridabad, Haryana adopted by Fiinovation and through it, they envisage to provide quality primary education to the children of the marginalised communities of the society. Most of the students in the school are the children of rag-pickers and are taught till class 5 beyond which they are mainstreamed into the formal education system by admitting them to the government or private schools.

In their decade-old journey, Fiinovation has partnered with innumerable corporations and organizations and has implemented projects that have engineered positive social impact and outcomes. Their prestigious list of clients include corporations such as DS Group, Sun Pharmaceutical Industries Ltd., Godrej & Boyce Mfg. Co. Ltd., Rubber Skill Development Council, Arohan Financial Services Pvt. Ltd., Himachal Futuristic Communications Ltd., Goa Carbon Ltd., PI Industries, Laurus Labs, JK Tyre, Mytrah Energy, Pipavav Railway Corporation, RPG Foundation, and KEC International.

Began initially with client base and operations just in Delhi and National Capital Regions, the company now enjoys a pan India presence with projects and associations even in the remotest part of the country. Fiinovation has truly emerged as an industry leader that believes in building strong ethical relationships with its clients, employees and various stakeholders. Like any other organization, it also had its fair share of volatility and adversities. When asked about what kept them upstream and afloat, the answer defined a rare combination of success and humility. They said – “Fiinovation was established to encourage an environment wherein India adopts CSR not just as a mandate but as a policy. The greatest strength of any organization is the belief of its people in its vision. We’ve been fortunate enough to enjoy the trust and undaunting support of all our employees, partners and various stakeholders. This provides us with the required inertia for the realization of our cause and purpose”.

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