Customer needs are changing with the implementation of technologies. The shopping experience is also one of the sectors which are experience numerous changes as the customers have access to the services and the products 24X7. The driving changes that will redefine retailing experiences are as follows:
The online shopping has completely changed the way a customer does the shopping. For it is a one-on-one experience with the customer interacting with the screen and viewing the products, the customer is wholly engaged in the activity.
It is necessary for physical stores to replicate this atmosphere while customers are exploring their collection. With the use of lights, sounds, and aroma, the stores can immerse their customers in the shopping. Similarly, VR devices that put the collection in front of the customers for the observation can elevate the experience.
Since the apps and websites allow customers to access the products any time they feel like, the stores also need to give access to their physical location any time a customer feels like going on shopping. If the opening hours are restricted to certain hours of the day, the customer who is in the mood to shop late night will surely lose the zeal to shop if he is made to wait till the opening hours of the shop.
More and more customers are opting for personalized products that suit their needs rather than selecting from mass production which is for everyone. Today’s consumers want tailored choices that address their particular tastes.
For example, a customer wishing to buy a piece of furniture for the living room finds later that the piece leaves no space in the room for other furniture. Such examples are more common with increasing personalization. The stores must make their niche products after consideration of the customer’s choices.