Oodles Agency – BS The 10 Most Admirable Businesses in India 2020

Bringing Brands to Life

The need for innovation and creative pathways is important to gain a strong momentum and this is where Oodles Agency makes an entry to elevate the brand’s presence and attracts the attention of the online traffic with their tailored unique solutions. From ‘A’ of Advertising to ‘Z’ of Zeal! Oodles is the one-stop destination for all digital marketing needs. Their customer-centric holistic offerings cover all the length and breadth of the marketing world. Their spectrum of offerings ranges from Logo designing, branding, digital marketing, events, Public relations, web designing, mobile app development to visual products like photography, corporate profiling, corporate A.V, Ads and corporate films.

The proven track records of Oodles portray their innovative ways and zeal to excel as a marketing agency. One of their successfully executed projects is Superb, where they faced a challenge to identify brand positioning in the market and make Superb recognized by the mass. Oodles figured out the way to navigate through hurdles and bring Superb to the front light. First, they identified the root cause behind the people’s hesitation. Ready to eat food is considered unhealthy and absurdly expensive. On the other hand, healthy food is seen as tasteless and unappetizing.

With a clever tagline, ‘Eating Healthy Got Easy’, Oodles began to address the crowd and garner attention. They made the products available through various convenience stores. Going the extra mile for the client, they helped in innovating a few traditional recipes. Then, tempting packages were crafted with splendid designs. After the products were in full bloom did the promotion began via social media, taking it to the public across the corporates, schools, trade retail outlets. The website was developed and launched to propagate the brand identity further which resulted in more than 80 outlets of the brand as of today and the numbers are adding. Superb provides Ready to Cook/Ready to Eat and Meal options such as Tomato Onion Chutney, Millet Dosa Mix, Khaman Dhokla, etc.

A heritage business, Jahanpanah, a 125 years old brand operating in Hyderabad that needed to step out in the world market and grow its presence. Again, Oodles recognized the problem with branding. Jahanpanah deals in men’s ethnic wears like Wedding Sherwanis, Indo Western and Bandhgalas, which today’s generation prefers least or only on certain occasions. Oodles grabbed the opportunity IPL presented during the time. As a brand from Hyderabad, Jahanpanah sponsored the native team, Sunrisers Hyderabad, paving their way into national media. Oodles conceptualized a contest, ‘Jahanpanah of the day’, with an array of various wears and went online with photos and content in front of the nation-wide potential customers. The whole idea was out-of-the-box and the recognition it garnered skyrocketed. The audience could predict who would be the Man of the match for a particular game and win prizes. Promotional videos and content were developed every day and would be uploaded online.

The simple yet impactful idea Oodles came with stung a chord with customers. Soon, the pages were flooded with customers and interactions took place. This campaign also boosted their confidence to work with remote clients and deliver more than what was expected.

Another example is ‘Thirumala’ – a famous dairy company from Tamil Nadu approached Oodles to create a strong presence in the northern region of the country. A retail campaign was worked out for the diary, ‘Har Ghar ki Dawat.’ The conceptualization of the campaign was based on the purity of Ghee, which appealed to the people and Thirumala captured a large audience base.

Oodles was founded by Vidhi Vakil in 2015 in Chennai. The journey over 5 years has brought countless successes to her crown, establishing a firm grip over the market and digital marketing industry. The spectrum of working includes interiors, education, hotels and cafes, FMCG and many more are joining the list. “With our team of veterans consisting of designers, content creators, digital marketing experts and an army of freelancers which are roped in for special requirements as per client’s requirements, we offer companies innovative and creative campaigns that work in favor of creating a long-lasting presence,” says Vidhi.