Mahip Dwivedi (Flipkart) – BS 2020’s Most Innovative Entrepreneur To Watch In India

Mr. Mahip Dwivedi is a digital marketing strategist with more than 11 years of experience. Mr. Mahip is well-known, renowned, and recognized in the industry for his digital marketing expertise in the spectrum of niches with an extensive focus on Performance marketing, Mobile app marketing, New User acquisition, Revenue generation and Strategic alliances. He is currently absorbed in enhancing his skill-set even further and raise the bar of knowledge with the latest technologies by inducing technologies in the digital marketing domain.

Being a highly self-motivated individual, Mr. Mahip has the unique ability to translate corporate goals into reality. Not only does he enjoys to bring ideas to life but also develops and maintains excellent relations throughout the industry. Fascinated by the introduction of mobile marketing, he is passionate about the changes these new marketing strategies brought in the face of the advertising sector. He works diligently to understand these strategies and incorporate them with the goals he is actively pursuing to translate goals in reality. With unparalleled dedication towards his work and being an enthusiast who enjoys every step of the process, he honors the work and the targets set by the organization. “I think the biggest strength is Dedication towards the work and enthusiasm,” Mr. Mahip says.

The Man who is Delivering Success

As of today, Mr. Mahip is serving Flipkart and leads the Mobile App Marketing & SEO Growth Verticals. He manages new user acquisition and engagement for paid and organic sources. “I started from a Sales background and always wanted to get into the digital side of marketing. I had to change my career after 5 years when the opportunity came for Digital marketing at a company called Since then I have never looked back and focused on the skills that I would need to reach where I am today,” asserts Mr. Mahip. Prior to, Mr. Mahip was associated with as a part of the team who has launched the mobile App for BigBasket and contributed to reaching the milestone of 10 million downloads in less than 6 months via numerous marketing strategies. He was also associated with while managing their Performance Marketing and Strategic Alliances for almost 2.2 years. He has also worked with Brands like Kotak, Yahoo, Knight Frank India & HDFC Realty in the past exclusively focusing on HNI Sales, Account Management & Offline Marketing.

“I joined Flipkart 2 years back and since then the major change I have seen is what Flipkart is doing in being Customer First so that our end consumers should get more benefit from the platform,” claims Mr. Mahip. He reasons that the company’s working culture enables freedom to work and that is the prime reason why employees are sticking to the company for the longest period of time despite

Navigating through the Challenges

“We recently did a large-scale campaign on App Installs during Big Billion Day 2019, where achieving and scaling 3X scale was the biggest challenge to acquire new users. We expanded to more than 60+sources and achieved the targets,” says Mr. Mahip on the project which required him to be innovative and creative. With the company focusing on tier II and III cities, there are a lot of operational challenges. Not only Mr. Mahip have to make sure that the customers' visits site or app but also the customers do the transaction. “Digital Marketing has a great potential to penetrate the tier II & III cities with various strategies we adopted and acquired new users for Flipkart,” he adds further.

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