2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences as the hospitality industry is ever-growing and increasingly competitive. Hotels of the future must go green if they want to attract the millennials, now the largest set of travelers as the hotel industry of 2020 promises to be characterized by travelers who are highly sophisticated, with a native affinity to technology and higher hotel service expectations. Globalization and affordable travel mean that more people than ever can be tourists and business travelers while no aspect of the industry is left untouched, save for the basic principles of hospitality. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends and make 2020 the year where sustainable practices are adopted and marketed to keep your business relevant.
While hotels give clear evidence that future hotel guests will predominantly use mobile to engage with their property, seek more unique experiences, and be harder to appease as one hospitality trend likely to see a lot more of in 2020 is the ongoing shift towards a perception that less is more, when it comes to modern luxury. Customers are living for the moment, booking each trip as if it was their last and one of the hospitality trends that was seen in recent years is that new travelers are aware of their travel privilege and turned off by displays of wealth. As a business owner, keeping an eye out for the latest trends can help you stay on top of all the changes in the industry, events that impact how you do business as overt materialism is no longer an attractive way to show off one's social position and combined with an increasing need, particularly for the Millennial generation, to make a positive difference in the world, and urge for new travel experiences is on the rise.
Personalization is all the rage in the travel industry, and hotels are certainly not exempt from this demand and it’s no surprise that the future of the hospitality industry will be powered by digital technologies. The rise of millennials has also well and truly ushered in the era of online media being the key influencer in travel decision-making along with technology. As feelings of travel guilt increase among consumers, travel and hospitality brands face a great opportunity to rethink their offers to provide better customer experience. Concerning the hospitality industry, online communities changed the way businesses in the hospitality field interact with customers as personalization of the traveler and guest experience has been shown to substantially improve ROI for hoteliers and associated travel businesses. Thanks to increased social networking among consumers and the influence of social sites, it has become a business imperative for hotels to embrace social media. Modern travelers turn to online channels to surprise and help them make travel decisions from where to go to the best accommodation options and best local experiences.
One in four Americans says they will travel solo, demonstrating that traveling alone has grown into a big hospitality trend as company websites, social media networks, and travel websites like TripAdvisor contribute to hospitality facilities’ take on transparency, leading to an improvement in the quality of services they offer. It is left up to hoteliers to join data points and understand their guests and deliver an experience that leaves them breathless, enough to leave you a stellar online review that will inspire the next booking and in order to get in front of their consumers, hotels need to continue publishing relevant content and distinguishing themselves from their competitors. Some implementations of this are smart keys, cloud-based check-in, facial recognition, smart electrical controls in the room, and by creating virtual lobbies, hotels are helping fellow guests make unexpected new connections while allowing them to share as much or as little personal information as they please. Hence, reviews found on the internet heavily affect a customer’s booking decisions while word-of-mouth remains a powerful marketing tool and combined with today’s digital platforms the customers can easily share their experiences in hospitality facilities and you can get the business rolling.
Hotels need memorable branded content to tell a story with efficiency and impact and thereby swiftly gain business.