Digital signage has gone through significant changes in its definition and more commonly accepted one has become, ‘billboards that advertise various products and services.’ With an increase in affordability and availability, Small and Medium Enterprises can use digital signage to their advantage to bring in more business. Should the signage be used correctly along with software that manages them, the signage will bring more customers. As they have grown exponentially in recent years, you can barely miss these signages while heading to work, schools or colleges, on a trip, etc. Because it has a presence almost everywhere you can see, signage becomes a vital advertising medium.
Businesses are exploring the full potential of the signage but more remains to see in the coming years as technology advances. Since there are too many signages, people barely remember what they saw and what was it about. This leads to a typical problem that can be addressed with tailored content appealing to people and is created to suit their specific tastes. After all, the purpose of signage is to display digital advertising in an engaging way.
Digital signage uses technologies like LCD, LED, and Projection. These screen works as a medium to show images, videos, media or information about the businesses in public places. These screens vary in size and shape can be seen in restaurants, public transportation such as trains, buses, taxis, etc., stadiums, retail stores, residential and corporate buildings, etc.
Digital signage is powered by the system on a chip or media player which displays the content on a display and can be accessed by service provider on-site or within the cloud to change, alter the content as per the demand of the client. The parts of digital signage usually include:
- Hardware: screens, media players network components, mounts, etc.
- Software: the content and/or device management system(s) and playback software on media players
- Installation: from site surveys through the final installation
- Content: the continuous creation of or subscription to fresh content to keep the network current and relevant
- Connectivity: hard line or Wi-Fi
Out of the three popular categories that drive the digital signage, videos are in a leading position with almost 60 percent of the ads being video based while static images only have 15 percent. Text content is around 25 percent as it appeals to some degree than just an image of the business. Hence, videos are more viable for any business to attract the crowd. Mostly, the content shown is related to discounts or offers a certain is offer at the moment. This strategy is most effective as sales and discounts account almost 50 percent of the ads displayed.
The digital signage market is scaling the businesses to a new height and more improvements as technological advancements drive the signage is expected to be seen in the future.
