Cover Story, Ramani Sastri, Managing Director (Sterling developers)

Over Three decades of crafting excellent living spaces

As one of the pioneers in the Bengaluru real estate market, Sterling Developers has been known for changing the landscape of the city since 1983. With a footprint of 27 projects in the city of Bangalore, for Sterling, what matters the most is the delight that their customers get when they are home. Creating such magnificent spaces takes skills, professional expertise and experience as it is no easy feat to make a house feel like a home. It isn’t just about building a house but more over keeping the promise of a home intact along with the right budget. All of this adds challenges, but Sterling Developers gets the job done as they had envisioned, honoring the promise of a home for every client. Over the three decades, Sterling has stood the test of time and gained valuable experience, set new benchmarks and delivered high quality products. This has gained Sterling Developers the much sought-after reputation of an eminent developer who constantly seeks excellence in the real estate industry.

Sterling Developers was founded by Ramani Sastri – Chairman & Managing Director, who leads the team from the front. With over 35 years of experience in the construction business, he brings astute direction and management to the table.  His far-sightedness combined with the diligence of Shankar Sastri – Joint Managing Director, has shaped the company’s reputation for excellence in creating value for their customers. As the founder and past president of the Confederation of Real Estate Developers Association of India (CREDAI) and past president of Karnataka Ownership Apartments Promoters Association (KOAPA), Ramani Sastri is the torchbearer of the best practices and high standards across the industry among leading builders in Bangalore. Under the leadership of Mr. Ramani & Mr. Shankar, Sterling Developers has built some of the finest properties in Bengaluru including premium apartments, exquisite villas and commercial complexes.

Sterling Developers' mission is to build homes that compromise on nothing. Their vision for the future encompasses property development of global standards that deliver superior value and returns to customers and stakeholders. Built on core values and competencies, Sterling Developers’ mission is to, commit to and ensure quality across the gamut of development, empower people and leverage associations to grow a business, and enrich work, life and leisure experiences while ensuring greater results. Their goal is to ensure that they always deliver top-notch quality housing at the right location as well as at a reasonable price. Their goal is to also work towards making the company one of the most respected business houses in the field of real estate and education and be known for their commitment and quality.

Sterling credits Word of Mouth publicity for their success as satisfied residents are the best spokespersons. ‘There is no greater testament to this, than the fact that 80% of our apartments and luxury villas are sold by word of mouth recommendation,’ they say. Over the years, Sterling has earned the reputation of a company that strives to continuously evolve and build the best homes for their clients as well as provide excellent customer service to ensure every need of the customer is met. Their commitment to building quality apartments and villas has resulted in 95% of the customers choosing to live in rather than rent out their homes.

Sterling Developers has a large loyal customer base as their ability to deliver projects in a timely manner without any compromise on quality has resulted in long-lasting, valuable relationships with the customers.

Sterling Developers began as a company in the mid-income housing segment and evolved over a period of time into a company that builds and executes aspirational products at the upper-middle and the top end of the real estate segment. Currently, they are focused on commencing the third phase of construction of Sterling Villa Grande, their luxury villa project, where they have already delivered 150+ villas. They are also focusing their efforts toward the development of the second phase of their project, Sterling Ascentia located on Maratthalli-Sarjapur ORR Bangalore, which is home to 392, 3BHK apartments.

The biggest strength of the company is the values that the company has been founded on. Sterling Developers aspires to deliver an appreciating product that the customers value and are proud to own. With the mantra of right price, right location and right size, the company is paving its way through the thick competition.
With every project, Sterling Developers has pushed the boundaries with respect to building innovation. One of their most recent projects that perfectly depicts this mindset is Sterling Villa Grande. They had a vision of building a community with state-of-the-art facilities that would help the families living there make the most of the dynamic community.

This journey over three decades has followed the path of hard work and honesty. “Through my career, if there is one thing that I have learnt it is that hard work and honesty will never let you down and will always repay you in the long run,” says Ramani Sastri - Managing Director. “There are always many hurdles that one has to overcome in order to get to their desired position but being true to your work and giving it your all will get you to the summit.” he further adds.

Real Estate is a very dynamic industry and with the changing market conditions, there are many rules and regulations that are constantly changed or proposed. Shedding light on the industry, Ramani Sastri says, “Real Estate is probably the only industry in India, which is governed by both state and central laws which keep changing. This has presented a constant challenge for the industry and for the company”. Despite these challenges, Sterling Developers has always focused on paying close attention to their customers’ needs and incorporating it into their designs in order to build homes that help address those needs.

Looking towards the future, Sterling Developers is now moving building from building purely residential projects to commercial and retail projects. This is indeed a new territory for them, but they believe that broadening their horizon is imperative in the long run.

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