Manisha Jadhav (Datacrux Insight) – BS Best Performing Companies 2020

Unlocking Full Potential of Data

Data is becoming powerful than ever. In the technology-dominated world, leveraging the usage of data can alter a scenario drastically. From gain insights to employing strategies, data can be used in numerous ways to gain an edge over competitors in businesses or understand niche customers to enhance the products and services to fit the taste of the customers. To understand these complex requirements, one has to study loads of data and figure out patterns in it to gain insights into the respective domain. And since the digital era is still making big waves in the industries, there is a heap of data filled with several details about an individual which is nearly impossible to sort for a business. However, the business needs to understand this massive data and that’s where Data Crux Insights comes in. The company can unlock the hidden potential of the data which the business already has and find out what goes where.

The company with a goal to improve the client’s business’s performance and provide solutions for a successful business. The company leverages its large knowledge base to deliver solutions that meet customers’ needs, business, and budget expectations. The undertakes the Data Science management as many companies find that Data Science curbs their budget as new technology is expensive and hence, Data Crux Insights takes over the Data Science responsibility and enables companies to focus on running their businesses, thereby making high ROI through its in-depth knowledge of the niche.

Stellar Journey

After working for more than 20 years in the IT sector and analytical domain, Manisha V. Jadhav – Founder and CEO of Data Crux Insights, observed industries not utilizing the full potential of data and founded Data Crux Insights in April 2019. Since then the company is churning data into business value.

Embarked on the journey in bootstrap mode, the company provided solutions to manufacturing clients who were running on traditional methods and hence, the company basically rescued and transformed the clients’ businesses by providing a solution that raised revenue by 50-60 percent with the data analysis done using MS Excel. Data Crux Insights enabled many businesses to unleash the potential of data across countries.

The firm works across industries which include banking, finance, cybersecurity, and Agrotech among others. Overall, Data Crux Insights provides end-to-end data-driven technology solutions to its client that takes the business to a whole new level.

Stalwart Entrepreneur

“Data is like telling a story. Right data, if analyzed accurately using the right tool by the right person, at the right time. It can do wonders for businesses. It can tell you numerous things. Currently, enterprises are not utilizing it effectively,” asserts Manisha.

“Many companies are selling high-tech products at millions of dollars and are using technology jargon like Data Science, AI, Machine Learning, Big Data, Blockchain without even understanding its real implications. The businesses adapting to these technologies would run for a certain duration of time and would fail terribly. The bitter reality is such that – if the data itself is inaccurate or inefficient, even if you built million-dollar solutions on top of it, the result is going to be invalid,” she adds further.

Being a farmer’s daughter, Manisha turned the first-gen entrepreneur and she has worked in numerous positions such as Corporate Trainer, Business Analyst, Statistician, Data Scientist, Advanced Analytics, Consultant and Project Manager among other senior management roles. “Getting good, loyal resources and keeping them is the biggest challenge. With the hype in the industry associated with world Data Science, everyone wants to be a Data Scientist without even understanding data basics. People use Startups as Training Institutes,” states Manisha.

Future Landscape

Data Crux Insights plans to launch a public training program, in partnership with Google and the company will be partnering with DCI, where they will be offering public training programs in collaboration with leading cloud service providers.

“Started in the bootstrap method, the company is continuously changing. We adapt to the latest technologies and trends. When we think about progress, we often imagine how good it feels to achieve a long-term goal or experience a major breakthrough. These big wins are great—but they are relatively rare. The good news is that even small wins can boost inner work life tremendously,” optimistically Manisha comments.

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