The hospitality industry is extremely competitive, and it is important for businesses operating within it to keep up with the latest trends and according to the hotel industry experts, the latest hotel industry trends will completely reshape the way hotels are serving their guests. 2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences since the hospitality industry has been undergoing tremendous changes and disruptions over the last two decades. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends while technology and other trends are creating big ripples in the hospitality industry. Keeping pace with the wider industry is one of the ways you can help to ensure your business is delivering excellent customer experience. In this world of technology, guests are getting used to these advanced facilities as research by Hospitality Tech News shows that 83 percent of all trips were booked online in 2019.
What key trends have been steadily reshaping the industry and where is hospitality heading in the near future as the world is undergoing a major shift in decision-making and buying power, and it’s changing the hospitality industry. When you know what is working and what is not, it allows you to serve your customers better and so, let’s take a look at the hospitality trends for 2020 to help you get acquainted with new trends.
Managing a hotel is no longer chaotic or challenging, thanks to modern technology and software sophistication and these new hotels are being called smart hotels as a smart hotel is a hotel that makes use of internet-enabled devices, which are capable of sending data to one another. Millennials, tech-savvy people are those between the age group of 18 to 34, are expected to represent 50% of all travelers. Apps are increasingly important in the way hoteliers manage the services they provide to their customers and can now control many aspects of the guest cycle and experience because as of 2019, Millennials have officially overtaken Baby Boomers. Hence, it’s no surprise that the future of the hospitality industry will be powered by digital technologies as systems like property management software and revenue management system for hotels are increasingly being adopted.
Hotel designs are tied in with the idea of the Internet of Things (IoT) and are popular since smart speakers and smart hubs became popular consumer products. With millennials defining trends, companies need to define their strategies based on this demographic group’s personality traits and habits as they travel a lot and are early adopters of technology who like personalized interactions and are spontaneous. Personalization is all the rage in the travel industry, and hotels are certainly not exempt from this demand because millennials are twice as likely to support brands with strong management of environmental and social issues. Smart Hotel features let the guests and staff better regulate energy consumption and support pro-environment and sustainability initiatives, such technologies help in providing a hassle-free booking experience for the guests and moreover, it allows your staff to be more efficient.