ltd – 10 Most Trusted Brands of the Year 2019

Technology is a blessing for everyone, be it users or service providers. While it has made the life of users easy, it has undoubtedly brought a lot of business opportunities for the service providers. And, as the number of user’s increases, the demand for service providers has also increased. There is a demand for reliable, flexible, agile, and cost-effective service providers who have a Pan-India presence and are efficient with their work.

Established in the year 2000, Aforeserve occupies this space and is well recognised in the industry as a leading services provider. Starting with the offerings of break-fix and repair services for motherboards and monitors for customers like HCL, it has enhanced its service offerings and customers manifold. . In the year 2012, the company started offering services like AMC/FMS/Managed services to the customers across all market segments in India as well as the Geos in APAC and Middle East/Africa. The company has set new benchmarks and standards for service delivery across the country, and today, it is well known in the industry as a leading service provider across segments.

The Company differentiates itself in the market thru its integrated Multivendor Support model, which offers end-to-end ICT lifecycle services across brands, platforms and technologies, thus eliminating the complexity of managing service commitments and relationships with multiple vendors. Customer Focus coupled with agility, flexibility and responsiveness enables the Company to retain and add customers. Today, CSAT (Customer Satisfaction) is a key performance metric across the Company and there is a huge emphasis on the Quality of Service.

The Company has robust frameworks and systems for specialized service offerings like IMS. In addition, the Company specializes in servicing the IT equipment which is beyond their End-of-Life by the respective OEMs. This helps the Company grow their customer base and gives strong reasons to the customers to avail their services as the customers can optimize on their IT investments and sweat their IT assets more than they would otherwise.

The list of services includes:

·   IMS/FMS/AMC Services Pan-India.

·   Multi-vendor AMC Services – coverage and services on all makes/models of the entire spectrum of Products  Servers , Networks , Data Centres, Desktops , Laptops , Mobility devices like Phones and Tablets , all types of Printers and Peripherals like Plotters/Scanners/Passbook Printers, UPS , POS Terminals, Projectors, etc.

· High-end Repairs – chip level repairs of ICT components like Motherboards of Desktops /Laptops /Servers, TFT monitors, Memories, Hard Disks, ODDs, Power supplies and Networking devices.

·  Project services – Installation and Commissioning of large and complex projects spanning multi-locations and diverse technologies like Telecom Equipment, Wi-Fi Hotspots, Campus networks, Security and Surveillance solutions, Display systems, etc.

·    Resourcing – on Permanent as well as T&M basis for a wide range of IT and non-IT skill sets.

The company has to its credit some of the most notable achievements and boasts a CAGR of 34% over the last five years. The company has more than 51 offices across India and 330+ Resident Engineer locations, which is growing year on year. Aforeserve’s team is its real asset, and the company has a well-oiled team of 4500 people and a large and growing family of customers.

Some of the Major projects:

a.    Services for more than 22000 branches of Private and PSUs Banks

b.    Services at seven locations of RBI

c.    Pan-India IMS Services for a large Life Insurance Company and AMC services for a leading Private Sector Bank

d.    Managing 4 plants of Reliance Industries and

e.   repairs of 30000+ units at repair factory every month

The CEO, Mr Rajeev Asija , after 30 years of working in a large organization and leading a Business of more than 4000 Cr with a team size of >16000 people, found it a different experience to run a much smaller organization with all types of challenges. He established some of the existing businesses for the company, introduced new initiatives, leveraged the current strengths and his previous experience. He attracted new talent into the organization and motivated the team to the new work-ways through a series of communication exercises and creating the processes and frameworks for Quality, Governance, Learning & Development and the Operational strategies. This has resulted in a lean and agile organisation with a laser sharp focus on Customer Satisfaction and Customer service.

Aforeserve has ambitious plans; the company is all set to exceed an annuity base of more than 200Cr, adding more than 20 new clients for Managed services every year, repair volumes of over 1 Million Phones in a year and wish to foray into Cloud Services and growth in the international market.

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