Mr. Sandwich – 10 Most Trusted Brands of the Year 2019

Hunger may make you go crazy at times when you have no time to cook and a lot of work to be done or maybe when you are stuck somewhere where you do not have enough time to sit and dine at a particular place. Being in an age where the world is so fast that there is no time for people to eat their meals, fast-food industry has come into existence and taken over a huge market with an urge to provide food that is made in a short time and serves people with delicacies that are experimented and prepared with immense interest. Fast-food is a great option when you are in a hurry and still need to have a meal that is satisfactory and enough, but there are certain pros and cons that people evaluate. Being in a fast-food industry overcoming all the cons and keeping hygiene as the priority, Mr. Sandwich is a fast-food joint which has put its foot forward to play with delicacies and provide a range of fast-food which is health-friendly.

The fast-food industry in India took off on a journey more than twenty years ago witnessing an ever-growing pace in the market, anticipating a CAGR of 27 percent by 2020. The market today has reached every household, but this is true only in the case of urbanized populations in tier1 and 2 cities, while the scenario in tier 3 & 4 cities being different. Recognizing the dearth of healthy fast-food establishments in these areas, driving opportunities and creating scope as first movers into these spaces, Amit Mittal (Founder & Owner) started Mr. Sandwich in 2017 under PRARCH foods with a dream to revolutionize the concept of fast-food chains.

Well grilled sandwiches with the best spices and fresh ingredients, Mr. Sandwich uses only brown bread, prepared by a bakery exclusively based on the recipe shared by Amit, only pure refined oil is used to garner the preparation of each dish, while the sauces are exclusively obtained from Veeba and other frozen products from Mc Cain. With a well-framed intention put in place and a strong background, Amit has seamlessly blended the concept of hygienic fast-foods with cool ambiance into tier 3 & 4 cities making it a renowned first-mover onto those platforms. Currently possessing a self-established outlet and 6 franchised outlets in Lucknow, Orai with one in Bahraich, Amit has a plan sketched to launch x-press counters as well for Metros soon, which gives premium but small hubs.

Dropping a handsome package as an ex-business head at Big Basket in his last assignment along with being experienced in good corporates like WalMart and Café coffee day, Amit chose to chase his dream of establishing his fast-food joint. His innate social inclination sprung up a plan to master organizing a distinguished sandwich outlet, as well as to play ‘good Samaritan’ in these societies, aiming for their development and growth. Taking his first step by acquiring a start-up loan, Amit established Mr. Sandwich bearing the ethics and etiquettes of prestigious centers like WalMart, Pizza Hut and Cafe Coffee Day. Proffering health in every pack, Mr. Sandwich offers the most scrumptious sandwiches paired along with diverse sauces and beverages like coffee or shakes, with a diverse range of pasta and pizzas, thus displaying a complete array of offerings under one roof.

In spite of being in extremely responsible business, Amit has a huge soft-corner for society and has always contributed to making it better. Amit and his two younger brothers sowed the seeds of their social proclivity and founded ‘Haare Ka Sahara -अन्न रथ’ an exclusive charitable-initiative to aid ‘those who have lost hope’ (Haare Ka Sahara). Installed at the entrance of the Bahraich civil hospital, the cart provides evening meal sold at a highly compromised price of Rs.5 to feed the poor and distressed relatives of patients. “This is a great noble project and we have already fed more than 90k underprivileged people so far over the last 14 months,” states Amit. Besides these extensive services, Mr. Sandwich endorses fitness and holds tie-ups with significant fitness agencies, like Decathlon and more, providing its healthy delectable eateries. PRARCH foods continuously organize fitness events in multiple cities for Runners and Cyclists, mega GWALIOR CITY RUN in Gwalior being recent.

As the story of Mr. Sandwich soon reached ears, its journey made coverage at the famous national DD news channel. With a commitment to expand across Uttar Pradesh, touching ten stores in four cities by the end of Aug this year, Mr. Sandwich aims at establishing a self-sourced bakery that manufactures its special bread. Aiming to enhance its quality control and better standards, Mr. Sandwich is transforming the concept of fast-food chains in these cities and contribute to maintaining their growth.

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