Seppo Huurinainen (Wuudis Solutions oy) – BS 2020’s Most Innovative Entrepreneur to Watch

A Forerunning Company in Forest Digitalization

Forest digitalization is currently facing numerous deficiencies and many private forest owners live in cities and are completely unaware of the potential of their forest assets. Since the forestry industry is wholly dominated by big players, it left little space for small forest entrepreneurs to develop and this is the primary reason why there is a lack of advanced forest management tools. To bridge the gap between private forest owners, forest entrepreneurs, contractors, forest industries, and forest authorities an innovative approach was needed that could answer all the requirements and help the industry grow. Wuudis Solutions Oy is of the companies which came with a brilliant solution addressing every issue faced by these parties. The company proffers numerous digital services to small forest industries as well as big corporations and authorities.

Wuudis Solutions Oy began with a mission to build an ecosystem consists of apps, services and processed big-data for comprehensive digital forest management. The company offers agile and easy to use IT solutions for the forest and bio-based businesses. Its mobile-based solutions are one of its core competences and the company has the vision to become a leading IT company globally to improve forest management and real-time monitoring of wood and bio-materials supplies.

Shaping the Journey

Wuudis Solutions Oy was incorporated in 2006 when Mr. Seppo Huurinainen – CEO and Founder of Wuudis Solutions Oy, was undergoing countless problems while managing his 1000 hectares of forest property in an easy and profitable way. Formerly known as MHG Systems, Wuudis Solutions Oy came to light to revolutionize the forest and bio-energy business through digital and big data services. The company had its origin in Mikkeli, Finland where Mr. Huurinainen tried and tested various Wuudis ICT services, effectively making his property a sandbox.

Since its inception, the Wuudis grew in size by delivering the most advanced digital solutions to Forestry and Bioenergy sector. Today, Wuudis Solutions Oy is one of the most innovative and fastest-growing SMEs in the EU with 4000+ commercial users in Wuudis service, a dedicated SaaS account of Wuudis with Finnish Forest authority and much other organization and forest industries, consultancy projects and participating in several EU and international projects.

Driving the Unparalleled Success

Mr. Seppo Huurinainen has experience of more than 35 years in forestry, entrepreneurship, and information technology. He also holds a broad academic experience in GIS, IT, and silviculture with five university-level degrees. Prior to becoming an entrepreneur, he held several developments and research positions within the forest and agriculture industry and has worked for organizations such as the Finnish Forest and Park Service, Metal, Finnish Forestry Centre, Metsäliitto, Stora Enso, and the National Board of Education.

“We follow the Nordic work culture where all employees are treated with equal importance. In terms of work scope, the company principally divided into two teams: business and technical team. The business team is headed by the CEO and the technical team by CTO,” asserts Mr. Huurinainen.

Mr. Huurinainen being raised up in the Finnish countryside seen the importance of Forest in ecological balance and livelihood. Naturally, sustainable management of forests soon became his passion. Alongside the speedy advancement of digital tools in the last decade pivoted Mr. Huurinainen towards the questions ‘why not to use digital tools for the benefit of forestry’. His passion for the subject and his values to contribute well for the environment are the important driving forces to become the CEO of Wuudis; creating a difference in ensuring sustainability in forests.

To gain an edge over competitors, Mr. Huurinainen is realizing innovations via participation in EU research projects where EU wide best stakeholders from the sector are collaborating with each other to develop the most innovative and useful services and products.

All-inclusive Offerings

Wuudis is an ecosystem oriented digital forest property management and monitoring platform. It harnesses the potential of standardized software interfaces (specific to forest and biomass industry), big-data, open data and third party integrable services.

  • -Wuudis Lite suitable for individuals interested in forest management
  • -Wuudis Pro suitable for experts, engineers and small companies (up to 3 employees) doing professional forest and biomass management and monitoring
  • -Wuudis Team suitable for companies and organization up to 10 employees in forest and biomass business
  • -Wuudis Business suitable for companies, organization and public body in forest and biomass business with standard and custom needs

Future Prospect

Wuudis Solutions Oy is developing the most advanced forest and biomass monitoring solution for forest and biomass sector utilizing very high resolutions imagery and related datasets and providing accurate resource information for precision forestry and biomass supply which will drastically improve cost-effectiveness as updated information in handy in real-time.

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