Powercab – Ashis Sen, Founder & Chairman ( Cover Story ) – Business Sight’s 10 Most Influential Business Leaders in 2021


Offering World-Class Quality Elevators for the Country at Jaw-Dropping Pricing Since 1992

The invention of elevators has changed the town planning landscape. With them, gone is the need for tedious climbs. Today’s buildings are touching the sky, and to climb the stairs to reach the top floor seems absurd if possible. Thanks to the invention of elevators, modern buildings are empowered to climb higher and higher.

As technology is advancing at an unprecedented pace, it is revolutionizing the way our world works today. The lift and elevator industry is no exception to this revolution as lifts and elevators are simplifying people’s lives with just the touch of a button. The innovation in the lift and elevator industry is unlocking new horizons to enhance people’s lives even further.

The Indian lift and elevator sector is changing due to technological advancements. The spurt in growth is a direct result of urbanization and the enactment of the Real Estate Act. The industry is touted to reach USD 2 billion by 2023 as there is increase in residential and commercial buildings across the length and breadth of the country. another reason behind the growth is because adoption of smart, efficient, and environmental-friendly elevators.

Among the top players in the industry, Powercab is the name to be reckoned with. It is an industry-leading firm based in Kolkata. Established in 1992 by a stellar personality – Mr. Ashis Sen – Founder & Chairman of Powercab, the company has been serving the needs of the clients since 1992. In nearly three decades, the company has sold a number of elevators and currently has more than 7500 lifts operational across major states such as West Bengal, Jharkhand, Orissa, Tripura, Assam, Ranchi, Cuttack, Bhubaneshwar, Puri, Siliguri, Alipurduar, Jamshedpur, Agartala, Seuri, Rampurhat, and in some SAARC countries like Nepal, Bhutan.

Powercab offers 360-degree elevator solutions and comprehensive maintenance services. Because of this unique approach, the company has differentiated itself from international brands as well as local brands. Its strategy has won numerous customers over time and the strategy is the driving force behind the company’s unparalleled success.

Differentiating from Others & Staying Ahead of the Curve

Under the leadership of Mr. Asish, Powercab, since its inception, strived to go that extra mile for customers. This value has set numerous new benchmarks in the totality of elevator solutions. Powercab, because of its strategies and benchmark setter trend, is a go-to partner for many in Kolkata and West Bengal. With its product range to match every need and requirement, the company is paving way for its clients by offering Collapsible Door Elevators, Manual Sliding Door Elevators, Manual Telescopic Door Elevators, Manual swing Door Elevators, and Centre Opening Automatic Door Elevators.

With such a vast, exclusive range of products, Powercab puts the safety of its customers first. Its R&D team designs all elevators with power backup and emergency lights and fans in cases of power failure. Powercab does all of this and still offers its lifts at a jaw-dropping price. Customers simply do not believe that a company can offer such lifts at such a price range.

For nearly three decades, the company has been manufacturing the whole fabrication materials along with control panel units. With its own material, Powercab empowers local manufacturing and hence, it can keep its price that suits the market condition rather than its profit. Along with competitive pricing, end-to-end, state-of-the-art, and cost-effective elevator solutions, it also offers robust and efficient grievance management services.

A Stellar Persona Who Changed the Game

Mr. Ashis embarked on his entrepreneurial journey in 1992. With tight budget capital, he established the company. It was the time when the lift and elevator industry was dominated by multinational developer companies. But this fact did not deter him as he observed these companies were charging a hefty sum for the services. Mr. Ashis decided to do something about this and the rest is history.

Mr. Ashis’s idea to start a company came from the desire to help the common man.

To this day, Powercab offers high-quality, high-efficient lifts and elevators that are on par with international standards, and keeps profit as minimum as possible. Since the foundation of the company is based on helping the common man, Mr. Ashis has instilled the spirit in the next generation as well and ensured continuity.

The commitment to supply lifts and elevators at a reasonable and bearable price for society stands tall and high. Recalling the times when common people were stressed due to ridiculous fees, Mr. Ashis asserts, “At that time, due to the bad economic condition of India and people neglecting to purchase properties, culminated in the real estate business performing inadequately and simultaneously, the lift industry being affected badly. We just realized it was time for us to step in and provide for the people in need.”

Shaping the Future of Indian Lift & Elevator Industry

Mr. Ashis is actively trying to build the future of the Indian elevator industry and he is aiming to transform the Indian lift and elevator industry into a manufacturing hub for all the world. He has already set the gears in motion as Powercab is coming up with a state-of-the-art factory in Kolkata. The factory is poised to become a leading factory in the lift and elevator industry. Mr. Ashis expects to complete the project by 2023.

The factory will be fully equipped to handle all component production an elevator requires and that too on large scale to reduce production cost and improve quality. The move is geared towards reducing the pricing even further and put an end to the monopoly of giants in the region.

Expanding Footprint

“It gets way better since Powercab is also coming up with a first-of-its-kind showroom in South Kolkata, which will manifest elevators and their different parts, wherein buyers can directly pay a visit to choose their products to post a hands-on experience – just like in a car or bike showroom. We take pride in our R&D which has pipelined several ground-breaking innovations projected towards our vision 2021,” states Mr. Ashis.

Powercab will be expanding by on-boarding franchise model and it has the vision to launch at least five franchises in the NE region of the country. Its other plan is to augment elevator technology so that lifts and elevators consume less power and become more efficient.

Mr. Ashis is paving the way for the company to expand its footprint while striving to curb the rates and maintain quality. He is propelling the company to new heights with his stalwart entrepreneurship, commitment, and responsibilities towards society.

Awards for Excellent Service

Powercab has received several accolades for its exceptional service since its beginning. Some of the prominent awards the company received are:

  1. Udyog Ratna - Award in the year 1999- towards industrial development in West Bengal.
  2. Transworld gold star - Award in the year 1999 - New Delhi - Towers Highest Achievement in selling the product in metro city Kolkata.
  3. Excellency - Award in the year 1999 - Towards designing and production.
  4. Gold Medal - Award in the year 2001 - towards services and products.
  5. Excellence award of extraordinary achievements ‘India's Development - current Scenario’ in Hyderabad.
  6. Rashtriya Pratibha Puraskar - Award in the year 2013 in Kolkata - Towards services and production.

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