Two of the leading technological fields that are constantly innovating and progressing are Virtual Reality (VR) and Augmented Reality (AR). These technologies are not just changing the way we all live but also the way we interact and access the world around us. Today, customers can practice real-world life into an imaginary environment – through Virtual Reality (VR) and Augmented Reality (AR). VR is demarcated as the use of computer technology to create a simulated environment; immersive technologies have paved the way for us to thoroughly explore computer-generated environments. Conversely, AR builds computer graphics which can be viewed in a normal environment and overlay computer graphics onto our actual environment. These two technologies have been completely adopted by the entertainment industry in recent years but as the technologies progress and advances, we can expect these technologies to become more sophisticated. The advancement can happen when devices become upgraded and capable of generating higher quality visuals.
One of the most critical factors that prevent mass adoption for VR is the price tag, the prime reason why VR isn’t accessible to many people yet. Moreover, a high powered computer is required to run the experience, adding more cost and making the whole setup expensive. It will necessary for the manufacturers to provide cheaper gears so that the adoption rate will boost across the industries. VR hardware producers understand that a lower price point is a great way to get more consumers into the VR ecosystem. Some of the major players like Oculus, Sony, and HTC are bringing the price to garner more sales.
AI technology such as computer vision which enables computers to comprehend and label objects seen through a camera is vital in the operations of AR, for this purpose it is vital to incorporate smart, cognitive functionalities. one of the most ground-breaking integrations of AI and AR is the machine learning-enabled microscope which can detect and highlight a cancerous tumor growth which has led science and technology to benefit immensely from computers. The advanced AI technology enables computers to visualize things through a camera and understand them and with the adoption of voice control which will significantly decrease the use of icons and menus in a virtual environment.
AR and VR technologies are said to have better use cases in the education sector as these immersive technologies provide excellent virtual training environments for students. The virtual environment ensures students’ safety while they practice whatever they want to without the risk of injury in the real world all the while providing a more visual and absorbing lesson, and at lower costs too. Using augmented reality, it is possible to send information to students in real-time on perils, objectives, or best practices across different educational fields, be it in primary school or at a medical university.
AR-enabled mobile devices make the industry to be robust and mature in terms of utilizing advanced technologies which unlocks a lot of possibilities, especially in the retail industry. Store owners are reported leveraging the AR powered shopping technologies to enhance the experience of the customers.