Amazon Prime launches monthly plans to increase its membership numbers

Amazon Prime attempts to shore up membership numbers in India, and has launched a monthly plan for users at Rs 129. In the last two years, since its launch in India, Amazon Prime membership has only been available at a revised price of Rs 999 annually.

According to the company spokesperson, the option of a monthly plan is likely to bring in new users, who have earlier been reluctant to commit a larger chunk of money for an yearly subscription. The e-commerce spokesperson also added thatthe month subscriptionenabled a strong adoption of Prime across the tier-2 and tier-3 cities. Amazon Prime has now reached more than 400 cities and towns according to his statement.

The director at Amazon India and the head of Prime Akshay Sahi said the launch of a monthly option and their tie-ups with telecom companies like Vodafone and Airtel are ways to make the subscription platform more accessible to a wider population.  These tie ups enable to offer their post-paid customers a one-year Amazon Prime membership for free.

Amazon’s founder & CEO Jeff Bezos gave out the total number of Prime members worldwide for the first time this year. He stated that it has topped 100 million globally. Amazon usually doesn’t share these numbers country wise. Bezos also said previously that India as a country has clocked the fastest growth in its first year of the launch of Prime membership service worldwide.

Amazon’s partnership with telecom operators has been an innovation that is led by India as a country. This partnership is likely to be taken outside of the country as well. Amazon’s tie-ups with Vodafone and Airtel enable customers to pay the membership fee along with theirpost-paid plan.

Prime members get the benefit of guaranteed one- and two-day delivery along with additional services of videos and music as well.


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